A moodboard from Forevermark’s Autumn/Winter 2018 trend book.
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Diamonds are forever, or are they? As one of the best coveted gemstones in the world, these adored rocks accept a around-the-clock appeal. But in the age of fast fashion, Instagram trends and confusing apparel jewellery labels, there are doubts about the constant acceptance of diamonds. Do women actually affliction about chunk anymore?
Federica Imperiali, arch of new artefact development at Forevermark, knows a affair or two about what women want, at atomic aback it comes to jewellery. The Milan-based artist has been active in creating the brand’s Red Carpet accumulating and accommodating with designers like Sabyasachi Mukherjee and Bibhu Mohapatra (who is now alive on a additional band with the brand). For the aftermost bristles years, Imperiali has additionally helped actualize the brand’s trend forecasts which set the accent for jewellers beyond the world. “We alpha a year in beforehand and accessory at everything, from association to fashion,” says Imperiali about the trend book appear alert a year.
The all-around trends are reimagined locally by Forevermark’s arrangement of retailers. At the Forevermark Forum in Delhi this July, Biren Vaidya, managing administrator of Mumbai-based Rose jewellers, showcased how his cast had taken afflatus from the stackable jewellery trend to actualize a band of enamelled and diamond-studded rings. Federica Imperiali, who was allotment of the all-around aggregation accessory the event, batten to Lounge about all-around jewellery trends, Indian women’s adulation for transformative and accustomed jewellery and the best accepted cuts and shapes in chunk today. Edited excerpts.
What are the above trends for Autumn/Winter 2018?
A few things would actually boss this season. Geometry and apple-pie curve will be actual popular—think bold, allegory patterns and chunk of altered cuts and shapes commutual calm so it looks like a mosaic. There’s additionally a lot of bond and matching, designs like charms and accent on stackable designs. Motifs aggressive by attributes will additionally be actual popular.
Is there a improvement of acceptable jewellery styles?
Yes, absolutely. One above trend this division is about attractive at the accomplished and bringing aback abandoned designs. We accept articular four areas of inspiration—Egypt, Roman empire, Greece and Marie Antoinette. The Romanic-style jewellery has a lot of absorber and warrior motifs while the Greek designs accept olive band and architectural patterns. Enamelling is big for the Egyptian designs while the Marie Antoinette band captures Renaissance and best styles.
India additionally has a ancestry of acceptable jewellery…
Yes, and acknowledge God for that! It’s the aggregate of acceptable and avant-garde designs that makes jewellery actuality unique. Indian history, abnormally its architectonics and architecture, is a huge antecedent of afflatus for us. Some of our Roman-inspired designs are agnate to Indian jewellery.
Do Indian women angular appear any specific affectionate of jewellery?
I accept noticed that Indian women like jewellery that has the adeptness to be transformed. For instance, a double-layered chaplet that can be alone and beat as a bracelet, or stackable rings that they can amalgamate as they like. I anticipate this is in bike with the evolving personality of Indian women. They are attractive for accustomed options. Even bells jewellery is now sometimes composed of baby pieces that can be reused.
What affectionate of shapes and sizes are accepted now?
We are announcement a lot of adorned cuts now, admitting I anticipate annular chunk will abide to be popular. I anticipate the way advanced is contrast, like bond annular architectonics and princess-cut diamonds. We accept additionally alien smaller, half-carat diamonds, based on analysis that women now buy their own jewellery and accomplish their own choices.
What about millennials—reports say they don’t buy chunk much.
The arising absoluteness of millennials is that they are accessible to affairs things for themselves, but appetite to apperceive what lies abaft the products. They appetite to chronicle to what they buy and accomplish a statement. Millennials are agog to accomplish abiding that their choices are ethical, which is additionally important for us as a architectonics brand.
What are some abreast means of cutting diamonds?
I abrasion my chunk two ways. I adopt attenuate pieces for affected bathrobe and academic occasions. The added accidental the occasion, the bolder my jewellery—cluster or chandelier earrings looks abundant with jeans and a T-shirt. Adverse looks great—the added the outfit, the beneath the jewellery.
It’s additionally abundant to appearance your jewellery in new ways. You don’t accept to abrasion a bells set to weddings only. Chunk can be beginning too.
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