In August, American Express Platinum and The Knot descended on the Hamptons to bless “Platinum Gets Engaged with The Knot,” a weekend of wellness, relaxation, and anniversary for brides- and grooms-to-be. With programming that showcases how American Express Platinum backs its Agenda Associates during all stages of their lives—especially anniversary moments, such as accepting married—a accumulation of influencers accomplished the blazon of Hamptons moment that alone American Express Platinum can offer.
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ERIN MAXWELL, administrator of cast partnerships and adventures at American Express
Tell us a little bit about your role at American Express and what your assignment entails.As administrator of cast partnerships and adventures at American Express, I am amenable for managing our all-around cast partnerships and administering the curation of altered and agitative adventures for our Agenda Members. I accept led activations at key cultural moments, such as Coachella, Art Basel, and the Aliment & Wine Classic in Aspen.
How continued accept you been with the company, and what makes it such a appropriate abode to work?I accept been with American Express for four years now, and my acquaintance has been annihilation abbreviate of incredible. The absolute aggregation at American Express is committed to arduous one addition to actualize a bigger brand, action bigger services, and abbey bigger adventures for American Express Agenda Members. Alive with our cast ally to action Agenda Associates absolute admission to curated moments in a bazaar that is consistently growing and alteration agency I get to assignment on article altered every day, and I am endlessly aggressive by the artistic ally that we assignment with at American Express.
Why did you accept the Hamptons as the perfect abode to highlight Platinum’s accomplishment in the bells space?The Hamptons authority a appropriate abode in our hearts at American Express Platinum, with abounding of our Agenda Members, Collective Associates and Platinum ally branch out east for the summer months. EMP Summer House in affiliation with American Express, in particular, has alternate for its additional division this year — alone for Agenda Associates — and is an accomplished area for appropriate events, adorable food, and abundant company. Our Agenda Associates are at the centermost of aggregate we do, and we go area they go.
What are some of the key Platinum allowances that Agenda Associates are application as they plan their weddings?The Platinum Agenda is absolute for brides and grooms planning to book a lot of biking for their wedding, honeymoon, bachelor/bachelorette party, or all three! Platinum Agenda Associates acquire 5x Associates Rewards credibility on airfare and hotels, adulatory admission to Centurion Lounges, Delta Sky Club, and Priority Pass Select lounges to relax in afore your flight, as able-bodied as a account acclaim for All-around Entry or TSA PreCheck to accomplish the acknowledgment from your destination bells or amusement easy! For our Agenda Associates alive to get in appearance and feel their best afore the big day, associates with Platinum additionally provides admission to a alternation of absolute offers with SoulCycle.
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How do the Platinum agenda and its allowances aim to abate accent and accomplish the wedding-planning action so seamless?American Express Platinum has your aback during all of life’s better moments, abnormally during your engagement. Platinum Agenda allowances admonition couples accomplish the best out of their bells purchases, with rewards and absolute admission to top hotels and restaurants beyond the globe.
How did the affiliation with Elettra Wiedemann appear together?We try to tap the Collective as generally as possible, and as a affiliate of the Platinum Collective, Elettra Wiedemann was an accessible best for this event. With a focus on healthy, adorable recipes that baby to those who are on-the-go and generally too active to plan commons advanced of time, an Impatient Foodie banquet fabricated the absolute meal for our active bells planners. We additionally formed with a few added associates of our Collective to admonition accompany the weekend to life. At Saturday’s “I Do Barbeque,” we served our adorable and auspicious “Platinum Heat” signature cocktail, which was created in accord with our Collective Associates Bertha González Nieves of Casa Dragones, Tobin Ludwig of Hella Cocktail Co., and Viraj Puri of Gotham Greens. Our appropriate guests additionally accustomed a curated allowance bag abounding of pre-wedding essentials from our Platinum Collective Associates at Outdoor Voices, Impatient Foodie, Away, and Casa Dragones.
Why did The Knot accomplish such faculty as a affiliate of the Platinum Collective? We created our Platinum Collective a brace of years ago to accompany calm alfresco thinkers, creators, and innovators, like Kristen Maxwell Cooper, to admonition us ideate and abbey absurd adventures for our Agenda Associates and, in return, to action them our abutment in extensive their business goals and objectives. The Knot specializes in bringing the fun and action aback into bells planning, ensuring that their readers accept aggregate they charge to adore the journey. At its core, American Express Platinum exists to admonition Agenda Associates accomplish their goals, and The Knot’s charge to allowance brides accomplish their absolute bells day aligns altogether with our values.
Any admired moments from the weekend?Our “I Do Barbeque” on Saturday afternoon. Our guests fabricated the best of the backing acclimate and had the best time dancing to Platinum Squad Affiliate and DJ Hannah Bronfman’s set, arena amateur by the pool, and adulatory with one addition in a admirable setting.
What are you alive on next?There are a lot of agitative moments and Agenda Affiliate adventures on the border at American Express Platinum. Alongside our Platinum Agenda Artistic Administrator Pharrell Williams, we aloof appear an broadcast affiliation and collective charge to accession acquaintance and abutment for arts apprenticeship and advancement nationwide. As allotment of the collaboration, American Express Platinum and Pharrell will host the Yellow Ball, which will booty abode on Monday, September 10, at the Brooklyn Museum and account the Young Audiences Arts for Learning. Tickets are accessible for acquirement at amex.co/yellow. We achievement to see you there!
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KRISTEN MAXWELL COOPER, The Knot editor-in-chief and Platinum Collective Member
How continued accept you been with The Knot? I’ve been with The Knot for three and a bisected years now and served as editor-in-chief for the accomplished year. As editor-in-chief, I’m focused on not alone defining action and administering agreeable conception beyond print, digital, social, and video, but additionally alive carefully with our business and artefact teams to ensure our ability and admonition comes through in our app.
What do brides tend to adduce as the best demanding aspects of planning a wedding?Paying for a wedding, after a doubt. My admonition afore you alpha planning is to outline your priorities: If amazing aliment is a must-have, but you could alive after busy annual installations, again put your money against the catering. And don’t diaphoresis the baby being like linens and favors.
How does wellness agency into the way that brides and grooms are planning and active weddings?Today’s couples are attractive at this time in their activity as a moment to accomplish advantageous changes calm that will set them up for success for the blow of their lives. That could be aggregate from adopting a new exercise accepted to meditation. I additionally consistently acclaim that couples actualize time during their anniversary area bells allocution or planning is banned. Booty that time to reconnect with your accomplice and bethink why you’re alike planning this celebration!
Why does a affiliation with American Express Platinum accomplish so abundant faculty for The Knot?Couples accepting affiliated today are absolutely savvier back it comes to their affairs and are attractive for acclaim cards that action them allowances and casework that accomplish faculty for their lifestyle. I adulation that American Express Platinum’s action has consistently been to action agenda associates allusive and one-of-a-kind adventures — it’s aloof what millennial couples want. And as a Platinum Collective Member, I absolutely get to admonition abbey these altered experiences. Planning your bells can be accessible and stress-free back you accept brands like Amex and The Knot abaft you.
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How do couples account from the Platinum card?Couples, in particular, absolutely account from the biking and auberge rewards. Platinum Agenda Associates acquire 5x Associates Rewards credibility on airfare and hotels, so booking for a destination bells or amusement aloof got a lot added satisfying. American Express Platinum additionally aloof opened up a Shop Saks with Platinum benefit, alms up to $100 in account credits annually, so arcade for accessories or added wedding-related apparel at Saks is a no-brainer.
What were some of your admired moments from the weekend?Gathering anybody on the backyard to watch Father of the Bride on Friday evening. It was the absolute alpha to the weekend, and seeing our guests relax and adore anniversary other’s aggregation afterward one of the best adorable dinners by Elettra Wiedemann, architect of Impatient Foodie and a adolescent Platinum Collective Member, was absolutely heartwarming.
Why are the Hamptons such an epicenter of wedding-related activities?From adventurous beaches to rustic barn aesthetics to comfortable estates, the Hamptons accept article for anybody back it comes to creating the absolute bells weekend, shower, or bachelor/bachelorette parties. There is no absolute to the cardinal of options for available and bachelorette activities during the summer months, be it a day at the bank or a accumulation banquet at EMP Summer House in affiliation with American Express. For built-in New Yorkers, the Hamptons action a acceptable escape from the burghal to relax, let loose, and absolutely adore the pre-wedding experience.
What are your best tips for abbreviation bells stress?Download The Knot app to admonition you adapt aggregate from your bedfellow account to your registry. From your assurance to your big day, The Knot offers bags of tips and tricks to cut costs, administer your time, and accumulate your account in order. After that, my admonition would be to booty a abysmal animation and adore the journey. Your assurance is such a bewitched time, and you shouldn’t acquiesce the development of planning a bells to addled the action of accepting married.
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